US Sports Planes Review
- johnheselton1
- Oct 1, 2024
- 2 min read
Updated: Jan 28

Who is US Sports Planes?
USSP (US Sport Planes) specializes in the Light Sport and Experimental Aircraft and eVTOL markets. With a background in the regulatory development of the industry, USSP leverages experience gained over decades.
As the importer to the Americas for Jabiru Aircraft of Australia, the focus on new aircraft sales, kit sales, acquisition and brokerage is international in scope. Domestically, critical maintenance, service and support is provided from their central location in the D/FW area. Founder and President, Scott Severen is a private pilot, A&P, and has over 2000 hours in powered and non-powered air vehicles, GA and Light Sport Aircraft, with experience as flight conformance and test pilot for light sport aircraft and ultralight vehicles. Mr. Severen serves as Chairman and President of the Light Aircraft Manufacturers Association.
Why use TechCardinal Consulting?
I am pleased to write this letter of reference for TechCardinal Consulting LLC and Jeff Heselton, who provided exceptional technical consulting services to our aircraft and related businesses. Their critical thinking has been invaluable as we navigated varied aspects of our operations.
TechCardinal conducted a thorough assessment of our existing demand generation activities, as well as our network, software tools, and current business solutions. This allowed us to identify strengths and areas for improvement. Their analysis on business growth and demand generation showed us a better view of our market positioning and helped us refine the path to our target audience. Their review of our website and suggestions provided clarity in touching our demographic more efficiently, and of course, more cost effectively. The implementation of suggested financial tools provided new methods for recognizing and then driving profitable growth within specific business segments.
Jeff and his team developed a comprehensive sales go-to-market plan tailored to our needs. This plan not only outlined effective sales strategies but also incorporated actionable recommendations that are already yielding positive results in our sales performance.
TechCardinal assisted with financial analysis to assess the implications of purchasing other manufacturers, and acquiring other production and storage facilities. Their detailed financial modeling presented insights that positively influenced our long-term business objectives.
Throughout our collaboration, TechCardinal Consulting LLC and Jeff Heselton demonstrated professionalism, technical expertise, and a commitment to our success. Their ability to deliver - to do what they say they will do - has been refreshing, and the implementation effort allowed our business to actually move forward.
I highly recommend TechCardinal Consulting, LLC to any organization seeking top-tier consulting services in the aviation sector. Their knowledge and dedication will undoubtedly make a positive impact.
Sincerely,
Scott Severen
Founder / Owner US Sport Planes
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