The Value of Digital Transformation

Most business professionals and managers have heard the term “Digital Transformation”, though admittedly the topic does have a air of vagueness to it’s name. A small business owner might think it means getting a new POS system, where as an e-commerce manager might think of a new website, where as an executive might think it means a new HR system for monitoring the work hours of thousands of in store employees. In reality, all of these are actually correct. 

Digital Transformation is the management of keeping an organizations technologies optimized towards that organizations business level goals, and the change management that needs to take place when existing technologies no longer align.

Digital transformation isn’t just about modernizing systems, rather it is more about focusing on business outcomes reimagining how businesses modify business processes to operate and to drive growth. The typical definition of Digital transformation most often refers to the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value to your customers. It involves a cultural shift that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. The goal of digital transformation is to enhance efficiency, improve customer experiences, and enable more agile and innovative business practices.

The current landscape is all about using Generative AI and Machine Learning to drive digital transformation. These recent innovations have become catalysts across all industries, driving hyper reinvention for customers, employees, and personalization experiences. While we still don’t know what the ultimate results of many of these innovative programs will be, there is no doubt that these tools will  enhance Speed to Market, Scalability, Cybersecurity, Innovation, Visibility & Insights into customer sentiments  and unlock productivity that was not conceived nor available just a few years ago. Modern businesses must adopt  to these technologies and evolve, or risk getting left behind. 

According to a new and recent Deloitte report with MIT Technology Review, many organizations are looking to create business value with Generative AI, with specific interest in the following key business areas:

- 54% are enhancing data security & observability insights 

- 48% are improving data quality practices

- 45% are updating governance frameworks

- 43% are collaborating with cloud providers or IT integrators

Generative AI thrives on high-quality, well-governed data and strong infrastructure. It’s how organizations can shift from large, generalized models to tailored AI solutions that tackle specific, high-impact challenges. Businesses should focus on digital transformation for several key reasons:

• Enhanced Customer Experience: Digital transformation enables companies to provide personalized and seamless experiences, meeting customer expectations in a digital-first world. A driver to solution adoption and utilization. A key source for customer advocacy. 

• Increased Efficiency: By automating processes and utilizing data analytics, businesses can streamline operations, reduce costs, and improve productivity. Value realization. 

• Competitive Advantage: Embracing digital transformation helps organizations stay ahead of competitors by fostering innovation, agility, and the ability to quickly adapt to market changes. Speed to market and ability for your customers.

• Data-Driven Decisions: Leveraging digital tools allows companies to gather and analyze data more effectively, leading to informed decision-making and strategic insights. Driving insights, visibility, and efficiencies of your GTM business plans

• Growth Opportunities: Digital transformation opens up new revenue streams and business models, enabling organizations to explore untapped markets and enhance scalability.

Investing in digital transformation isn’t just about being quicker and better at implementation, it is also about differentiating based on better client outcomes. By analyzing different technologies with an eye towards final outcomes, teams increase their long term success, lowering turnover and preventing the costly process of having to implement other solutions in the future. More simply said, like anything in life doing it right the first time is lest costly than having to re-do it a second time.

Businesses that correctly utilize digital transformation can help themselves navigate organizational challenges and drive growth effectively. Laying out a roadmap focused on return on your investment is vital to ensuring financial, time and skilled resources are optimized.  This is where TechCardinal help you optimize your digital transformation.

TechCardinal Consulting is a technology based company focused on two focus areas, driving digital transformation and increasing process efficiencies. Change in any form is difficult, which is why TechCardinal can help you build a roadmap towards successful investments in technologies, people, and processes.

We would welcome the opportunity to talk with you and share how we have helped teams like yours scale their businesses. We bring over 25+ years of experience in digital transformation, business outsourcing, in-house team building, direct and channel sales development. Everything from building demand generation programs from scratch, consulting services, and building sales teams from the ground-up. Our mission is on your growth as you build a long term growth plan for the future of your business.

TechCardinal Founder, Jeff Heselton